– In partnership with illegal kAAKAO chocolate –
ILLEGAL kAAKAO chocolate?
Would a brand not be shooting itself in the foot by going around talking about the fact that its product is illegal?
Or maybe not. Because I think the whole illegal hick up thing taps beautifully into what this illegal kAAKAO chocolate is trying to do: challenge and change the food industry for the better.
SWEETENED WITH DATES
kAAKAO is an organic, plant-based [illegal] chocolate sweetened with dates. The illegal part is courtesy of an 18 year old EU law stating that chocolate by definition is a combination of cocoa and sugar. Dates (=natural sugar) are apparently not classified as sugar by the EU and therefore kAAKAO is not chocolate.
It’s a little (well, INSANELY) crazy that an organic bar of chocolate made with four plant-based ingredients (containing 57% cocoa solids) can’t be called by its name. Because it is chocolate.
Illegal kAAKAO chocolate – that’s BS!
I’d be bold enough to say that (illegal) kAAKAO is more chocolate than any of the super sweet sugar and dairy-packed bars that are sold for a pound/euro in your local corner shop. But that’s besides the point, and the EU doesn’t seem to agree with me.
So we’re up on the barricades with quite a strong opinion on what needs to be changed.
The clearer food labelling laws become, the easier it is for you to decipher what you’re buying and eating. Simple as that!
Instead, kAAKAO is forced to call its bars a ‘cocoa product with date powder’…which literally could be anything with cocoa in it.
The bars are now on promotion on Ocado HERE. You can also get them on Amazon (currently the single bars are sold out), in Planet Organic and As Nature Intended + several small coffee shops and health stores around London.
Because who doesn’t need a little illegal action in their life?